Innisfree’s Forest for Men

Health and beauty packaging

Packaging for Innisfree’s new Forest for Men men’s line includes designs for a range of products, including skin, lotion and four types of all-in-one formulations. The square containers with rounded corners symbolize the rocks in Jeju that have been worn down over time. These harmonious shapes with soft curves and edges express Innisfree’s modern and unique attitude. The design's main colors are turquoise green, a reference to the vitality of Gotjawal moss from Jeju, a key product ingredient; and dark grey for Jeju basalt. The outer boxes use eco-friendly paper made from the by-products of Jeju green tea.