Innisfree's Green Tea Line Design Renewal
Cosmetics packaging
Innisfree is a Jeju-based eco-conscious beauty brand. The Green Tea Renewal Project repositions the brand towards efficacy-oriented naturalism as it aims to embody the sustainable spirit of the times. While the old Innisfree showed the image of nature itself, the new Innisfree offers a refined touch of nature that inspires a feeling of trust. The straight and curved lines of the unique silhouette and the refined graphics communicate the confidence behind the image of modern and trendy naturalism. The packaging also minimizes its environmental impact by using recycled and mono materials.
Date of Launch
2022
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User