Innisfree's Green Tea Seed Serum Paper Bottle
Sustainable skincare packaging
“HELLO, I’M PAPER BOTTLE,” says the label of this product, loud and clear. This packaging features a paper bottle containing Green Tea Seed Serum, the main product of natural cosmetics brand innisfree. The brand wanted to reduce the use of plastics in the product it is most known for. Compared to the original container for 160ml of product, the paper bottle edition uses 51.8% less plastic. The cap and shoulder are made of 10% recycled plastic. After product use, both the paper bottle and lightweight plastic container can be recycled.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, North America
Target Groups
Consumer / User