Innogrid is an IT corporation that offers a software platform for a cloud-based solution. The digital ecosystem is always rapidly evolving and the company wanted to position itself as an ICT professional who is able to create shared values in the market, based on expert skills related to the cloud and capacity-building. Part of this effort includes creating distinctive brand assets with the company's newly developed brand values. The word-type logo is marked by a simplicity that communicates precision and concision. The design also includes a motif with the smallest unit in the organization of a cloud-based solution, which functions as a dynamic and on-trend expression of the brand image.