Innomotics – It's time for new reliable motion

Innomotics Brand Development

Electromotors and generators are essential to reducing the CO2 footprint in industries and infrastructure worldwide. Siemens has been one of the most prominent players in the market. During the strategic transformation, all respective business divisions were carved out and started as an entire new brand: Innomotics. Naming, brand strategy, and design were developed from scratch: A powerful and bold brand with high distinction among competitors, proud of its people and teams. Confident, sustainable, and digital. With its purpose at the core of everything: “Redefining reliable motion for a better tomorrow”.

Client / Manufacturer

Innomotics GmbH

Nuremberg, DE

Design

MetaDesign GmbH

Berlin, DEThomas Maes, Christine Altmann, Janosch Klein, Julian Hrankov, Jens Bohrer-Brodzinski, Vanina Goldhofer, Nam Hoang-Golz, Milena Ambrasas