- Porsche AR Visualizer - Porsche AR Visualizer - Porsche AR Visualizer - Porsche AR Visualizer

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Augmented Reality Application

Porsche AG combines web and mobile augmented reality for a new customer experience. Users can configure colors and rims, move around the car and explore it from all angles. The app offers views of technical parts in x-ray mode, a detailed interior, sharing images on social media platforms and a direct link to dealers. The Drive Mode offers a playful way to experience your favorite Porsche. The web configurator combined with the AR Visualizer provides a new customer journey and has a significant impact on the buying process.

Date of Launch
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User