inoui
Makeup
The INOUI makeup brand was first debut in Japan in the 1980s to support women embracing new lifestyles and progressive styles as they entered the workforce. Known for empowering women discovering their sense of fashion and self, INOUI was relaunched with a mission to respect “individual beauty” in Japan’s increasingly homogenized beauty industry. Brand encourages people to stay true to themselves amidst changing trends. The brand’s initial release included base makeup that highlights skin and bone structure, followed by color makeup collection.
Client / Manufacturer
Design
Shiseido Japan Co., Ltd
Tokyo, JPShiseido Creative Co., Ltd.
Tokyo, JPKaori Nagata, Yuka Nagasaki, Soa OkidaDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users