Insta360 ONE R
Camera
Arashi Vision Inc.Insta360 ONE R is the world’s first action camera with interchangeable lenses. A unique three-part design allows it to be transformed from a 360-degree camera to a premium wide-angle shooter co-engineered with Leica. At first glance, ONE R takes the familiar form of an action camera. However, the bright red battery at its base underlines a radical difference. Unlocking it reveals ONE R’s three interlocking components — a processor, a battery, and a swappable lens Mod, with the choice to equip a Dual-Lens 360 Mod, 4K Wide Angle Mod or 1-inch Wide Angle Mod to shoot the highest image quality ever in an action camera.
Date of Launch
2020
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User