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Instant camera
FUJIFILM CorporationThe instax mini LiPlay+™ is a new advancement on the hit instax mini LiPlay™, which integrates sound into instant photos to capture memories even more vividly. A first for the instax™ series, this hybrid device features a selfie camera for capturing moments together with friends and family alongside a new evolution on the sound concept, adding background music to bring the emotion behind memories to life. The simple form fusing two distinct textures fits seamlessly with users' style in this new camera built to bring people together through deeper communication in the social media age.
Client / Manufacturer
Design

FUJIFILM Corporation
Tokyo, JP
FUJIFILM Corporation
Tokyo, JPHibiki Imamura, Mayuko Ikuta, Ayaha ShimuraDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users