instax mini SE™
Instant Camera
The instax mini SE™ is an entry-level model in Fujifilm's instax™ series. It is the successor to the instax mini 7+™, which is the best-selling instax™ product in North America and particularly beloved among young people as an easy way for anyone to have fun with mini-format prints. While the previous model’s popularity as a gift for children and teens was well known, a survey of sales trends revealed that users actually covered a much broader demographic range. Accordingly, the designers reexamined the "cuteness" that had been tailored to younger users to create a simple, universal design that more people feel inspired to pick up.
Date of Launch
2024
Development Time
up to 24 Month
Target Regions
Asia, North America, South America
Target Groups
Consumers / Users