instax SQUARE SQ10
Camera
Instax SQ10 is an innovative hybrid instant camera, digital image censor and LCD. We have newly developed the instax SQUARE Film after an interval of 19 years, providing square format which is accepted by wide range of people, including SNS users. Its key feature is higher image quality, even in darkness, or in close-up shooting. The interface design is intuitional; it enables simple and diversified photo edition. The design is symmetrical; users can use it with their left or right hand and the form is round; it comfortably fits to users’ hand. The iconic design and usability are harmonized with the metal-cut lens-ring and round rubber grip.
Client / Manufacturer
Design
FUJIFILM Corporation DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, JPFUJIFILM Corporation DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, JPDate of Launch
2017
Development Time
13 - 24 months
Target Regions
Asia, Europe, North America, South America
Target Groups
Consumer / User