INSTAX SQUARE SQ40
Instant camera
The INSTAX SQ40 is an analog instant camera that combines a chic retro-inspired look with point-and-shoot simplicity and the stylistic qualities of square-format prints. Featuring a leatherette wrap that provides a premium, vintage-like feel, the simple, square body with rounded edges offers a fresh take on the look of a classic camera while feeling great to hold. The camera is also incredibly simple to use—just twist the lens to power on, then press the shutter to snap a photo. The automatic exposure function adjusts the shutter speed and flash to fit the surroundings, enabling even new users to capture their ideal shot with ease.
Client / Manufacturer
Design
FUJIFILM Corporation
Minato-ku, Tokyo, JPFUJIFILM Corporation
Minato-ku, Tokyo, JPYukari AidaDate of Launch
2023
Development Time
up to 24 Month
Target Regions
Asia, Australia / Oceania, Europe, North America, South America, Africa
Target Groups
Consumers / Users