International Theatre Town Alliance

Branding

Design is an expression of art, a figurative mapping of brand values. The Chinese character "drama" composed of the Latin letters "ITtA" is a fusion of I (International), T (Theatre), t (Town), and A (Alliance). The history and cultural status of the national drama towns are vividly reflected in the cultural and tourist towns centered on drama and landscape. It is a friendly expression of the international blending of Chinese and Western cultures.