Interstuhl-Arena
Opening communication
The three brands, interstuhl, prosedia and bimos are independent entities in the market. The new Interstuhl showroom and communications center was completed at the beginning of 2010. The marketing brief was to design a joint company logo, stationery and an image brochure, and the key was to establish the connection between the independent brands interstuhl, prosedia and bimos, underlining their individuality whilst also presenting the company as a corporate unit. The vibrant, unique brand identities needed a medium where they could present themselves as a family both subtly and graphically.
