IONIQ 5 Robotaxi Global Campaign

Online Film for

Hyundai's "Innovation Begins, from Very Human Things" campaign is not just a video aimed at introducing a new technology or automobile. It's a global campaign video reflecting Hyundai's customer experience vision of "IONIQ 5 Robotaxi." The root of Hyundai's mobility experiences is the human-centered brand value "Progress for Humanity." The "Level 4 Autonomous Driving Technology Campaign" was also born from this value. Beyond just thinking about the impacts of new technologies on our daily lives, we thought we also needed to design a campaign message to familiarize customers with the smart mobility that they will meet in the near future.

Client / Manufacturer

Hyundai Motor Company

Seoul, KR

Design

INNOCEAN INC.

Seoul, KRJungA Kim,Joonho Park,Jinwoong Heo, Dongpil Park, Wontak Oh, Sehui Won, Minji Park, Yoonkwan Choi, Gyeeun Chang, Euisung Ha, Yunjo Hwang, Gapryeol Han

Studio Wilson

Seoul, KRChungseob Kim, Sanghyun Park, Minsun Park

VIXEN Communication

Seoul, KRJoohyun Lee, Seoyoung Hong, Eunjoo Park