IONIQ 6 Digital Studio
Web XR Contents
One of the biggest concerns when preparing for world premiere campaigns is the fact that opportunities for global consumers to actually experience the automobile are extremely limited. In the IONIQ 6 World Premiere Campaign, we've used various digital channels to deliver the following communicative message "Awaken your World." This reflects the customer value of "Personal X Room," an EV that can be personalized to suit each customer's taste and that offers a space where customers can spend meaningful time on their own." Additionally, through these digital channels, we have also realized a immersive user experience.
Client / Manufacturer
Design
Hyundai Motor Company
Seoul, KRINNOCEAN INC.
Seoul, KRJunga Kim, Sungchul Kwon, Gyeeun Chang, Euisung Ha, Arum Kil, Jeeyoun Roh, Minseong KimDate of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users