IONIQ Lab
Interior Design
IONIQ Lab is a space where visitors can freely explore technology and lifestyle content related to the IONIQ brand. The design concept, "Gate to the Next," illustrates the gate-shaped structures that organize the showroom space. With no walls—only gates—each area remains distinct yet interconnected. This openness extends towards the shopping mall, as the showroom has no entrance doors, making it highly accessible and welcoming to the public. Also, by incorporating automated robotic technology, the showroom maximizes interaction with customers, delivering information more effectively than typical explanations or videos.
Client / Manufacturer
Design
Hyudai Motor Company
Seoul, KRHyundai Motor Company
Seoul, KRTONERICO:INC.
Tokyo, JPDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users