IONIQ Lifestyle Character Items
Brand character merchandise
IONIQ is a new EV brand launched in 2020. IONIQ transforms spaces intended for mobility into spaces for living. Along with the purpose, we designed IONIQ lifestyle character items that connect the brand to a customer’s daily life. The 'Parametric Pixel’, became the design language of the IONIQ lineup, implying infinite expandability. We decided to take this language beyond the vehicle, and designed character products that represent IONIQ series which show the possibility of user interaction in and outside the vehicle. The product highlights a pivotal moment where Hyundai goes beyond manufacturing into providing customers new experiences.
Client / Manufacturer
Design
Hyundai Motor Company
Seoul, KRHyundai Motor Company
Seoul, KRHyundai Design CenterDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users