IOPE LAB_TAILORED SOLUTIONS
Service design (retail, products, video content)Amorepacific
The IOPE Lab is where skin, materials, and technology are constantly being studied by professional researchers. It is also a showcase for the brand's strategy of communicating with customers through experience. The third floor is a diagnostic service space that analyzes the customers' skin and recommends efficient skincare treatment. The second floor provides customers with a personalized product experience and tailored solutions manufactured on the spot. The first floor is a space where customers can pick up their products and get counseling, connecting all services. So far, over 5,000 women have had their skin diagnosed, and based on accumulated skin data, the lab has manufactured customized cosmetics on site tailored to their skin concerns.