iPhone 12 Pro
Smartphone
iPhone 12 Pro and iPhone 12 Pro Max introduce a powerful 5G experience and feature a new stainless steel design with a matte glass back, and edge-to-edge Super Retina XDR displays protected by a ceramic shield front cover. Available in two sizes, 6.1-inch and 6.7-inch, the advanced pro camera system includes an expansive ultra-wide camera, telephoto camera, and wide camera, as well as the new LiDAR scanner for augmented reality experiences and improved camera capabilities. Powered by A14 Bionic, iPhone 12 Pro is available in four beautiful finishes: graphite, silver, gold, and Pacific blue.
iF Gold Statement
This is the archetype for a premium smartphone in 2021. Formal clarity and the use of stainless steel and ceramic-protected glass create a product that is highly desirable. At the same time, the design is so reduced that product features take center stage, such as the edge-to edge Super Retina XDR display and the new pro camera system. Well done, Apple!
Date of Launch
2020
Development Time
Other duration
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User