iPhone 13
Smartphone
The iPhone 13 features a sleek and durable design with more advancements and innovations than any of its predecessors. It comes in five colors and features a flat-edge design, an elegant aluminum frame, and an industry-leading IP68 rating for water resistance. The new rear camera layout with diagonally arranged lenses enables the dual-camera system capable of taking in 47% more light. With A15 Bionic, the fastest chip in a smartphone, the iPhone 13 has super-fast performance, all-day battery life, and a brighter Super Retina XDR display. The iPhone 13 was designed to minimize its impact on the environment and uses 100% recycled rare earth elements.
iF Gold Statement
Apple continues to blaze a trail in precise and iconic smartphones. Despite its large proportions, the design language of the iPhone 13 is perfectly balanced and results in a device that sits very comfortably in the user's hands. The coherence and quality of all design- and UX-related aspects convinced the iF jury that this was one of the top entrants in its class.
Date of Launch
2021
Development Time
Other duration
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User