iPhone 15 Pro
iPhone 15 Pro
iPhone 15 Pro and iPhone 15 Pro Max are designed with aerospace grade titanium that’s strong yet lightweight making them Apple’s lightest Pro models ever. The new design features contoured edges and a customizable Action button. Powerful camera upgrades enable the equivalent of seven pro lenses, including a more advanced 48MP Main camera system that supports a new 24MP default and an all new 5x Telephoto camera exclusively on iPhone 15 Pro Max. With a new USB C connector, iPhone 15 Pro and iPhone 15 Pro Max are available in four stunning titanium finishes of black, white, blue, and natural titanium.
iF Gold Statement
The new iPhone has so many design features to marvel over that it’s best to focus on just one: the stunning titanium body. When the first iPhone launched in 2007 everyone marvelled at the touchscreen. But no less innovative was the aluminum body, which has since been a staple of Apple products. With the iPhone 15 Pro, Apple has gone one better, with the strongest and lightest Pro model to date.
Date of Launch
2023
Development Time
Confidential
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users