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iPhone 15
iPhone 15
iPhone 15
iPhone 15
iPhone 15
iPhone 15
iPhone 15
iPhone 15
2024

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iPhone 15

iPhone

Apple, Inc.

For the first time ever in a smartphone, iPhone 15 and iPhone 15 Plus have color embedded throughout a single piece of durable, color infused glass with a stunning, textured matte finish, and a new contoured edge on the aluminum enclosure. Both models feature Dynamic Island, a powerful 48MP Main camera, and a new 2x Telephoto option to give users a total of three optical zoom levels. The iPhone 15 lineup also introduces the next generation of portraits; A16 Bionic for powerful performance; a USB C connector; industry-leading durability features; and comes in five stunning new colors: pink, yellow, green, blue, and black.

Date of Launch
2023
Development Time
Confidential
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users

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