iPhone 16
Mobile Phone
Built for Apple Intelligence, the iPhone 16 lineup introduces Camera Control which offers new ways to capture memories, and helps users access visual intelligence to learn about objects or places around them. The powerful camera system features a 48MP Fusion camera with a 2x Telephoto option; a new Ultra Wide camera that enables macro photography; next-generation Photographic Styles to help users personalize images; and the ability to capture spatial photo and video for users to relive memories with remarkable depth on Apple Vision Pro. iPhone 16 and iPhone 16 Plus are available in five bold colors: black, white, pink, teal, and ultramarine.
iF Gold Statement
The iPhone 16 represents a fascinating further evolution of the established Apple design language. We welcomed the sophisticated design, which uses a skillful interplay of metallic and translucent materials to create a minimalist, contemporary and refined design that is both visually and haptically convincing and dispenses with unnecessary decorations. Congratulations on the continuation of the iPhone success story!
Date of Launch
2024
Development Time
Confidential
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users