Ipiranga Seeds

Branding project

A family company in Brazil that reproduces soy seeds and serves mostly farmers and retailers competed with much larger players so they needed more visibility and a stronger market image. Their goals: increase production and enhance the products portfolio, among others. The dynamic tagline “For those who want more” refers to customers that look for high quality products and services and allows many variations like “for those who want more technology”, “for those who want more variety”. An organic symbol adds a personal approach. The new brand helped them quickly update almost 90% of their portfolio, increase productivity in 20% and prices in 30%.