IPSA ME n

Cosmetics

ME redefines cosmetic packaging. A soft container uses energy-efficient LiquiForm tech, forming and filling. This creates a soft vessel that usually needs an outer shell. ME challenges this norm by embracing softness as its core design, offering unique tactile comfort. The most defining feature is how the container visibly deforms and "dents" as it is used. Rather than viewing this as a defect, ME positively reframes it as a beautiful record of the user's personal journey and interaction. This design is not static; it is a dynamic process that evolves. Through the user's touch, it makes the user a "co-creator" of the product's final form.

Client / Manufacturer

IPSA CO., Ltd.

Tokyo, JP

Design

Communication Design Laboratory

Tokyo, JPAoshi Kudo