IQOS 2.4+ (Heat-not-burn smoking device)

E-cigarette

IQOS is a reduced-harm smoking device that heats tobacco rather than burning it. It uses sophisticated electronics to generate a vapor which provides a similar experience to cigarette smoking, but contains significantly lower levels of harmful chemicals. IQOS features a slim, light design with high quality finishes and a distinct shape to enhance the sensory experience. The IQOS is the result of over a decade of research and development. A gold, platinum and ceramic heating blade, combined with sophisticated firmware, ensures that the specially designed tobacco units are heated to controlled temperatures far below that of combustion.

Client / Manufacturer

PMI Philip Morris International

Lausanne, CH

Design

Design Partners

Bray, Wicklow, IE