IQOS ILUMA i Prime

Heat not burn product

Our most refined and intelligent device The next generation of our flagship IQOS ILUMA device, delivers a clean and effortless experience thanks to the SMARTCORE INDUCTION SYSTEM™, and now comes with a new design and innovative advanced features. New features like Pause Mode and FlexPuff, allow IQOS ILUMA i devices to adapt to your needs. With the new Touch Screen, you can easily see the information you need and manage your experience with a simple touch. With an optimized battery, you can now have up to 3 experiences on the holder with a single charge. Metallic NVCM finish of the Touch Screen creates seamless and harmonious integration with