IQOS ILUMA i
Heat not burn product
Philip Morris Products S.A
IQOS ILUMA i Iconic design. Flexible experience. The next generation of our IQOS ILUMA i device, delivers a clean and effortless experience thanks to the SMARTCORE INDUCTION SYSTEM™, and now comes with a new design and innovative advanced features. New features like Pause Mode and FlexPuff, allow IQOS ILUMA i devices to adapt to your needs. With the new Touch Screen, you can easily see the information you need and manage your experience with a simple touch. With an optimised battery, you can now have up to 3 experiences on the holder with a single charge.
Client / ManufacturerDesign
Philip Morris Products S.A
Neuchâtel, CHPhilip Morris International
Lausanne, CHDate of Launch
2024
Development Time
up to 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, South America
Target Groups
Consumers / Users, "Legal age smokers"