









IQOS ILUMA Limited Edition Minera
Heat not Burn product
Philip Morris Products S.A
Minerals crystallize seamlessly with one another, forming rare, unique, elegant patterns and shapes. Inspired by this connection, the IQOS ILUMA i Minera Limited Edition is designed with colours and materials reminiscent of the patterns created by minerals.
Client / ManufacturerDesign
Philip Morris Products S.A
Neuchâtel, CHPhilip Morris International
Lausanne, CHDate of Launch
2025
Development Time
up to 12 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users