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IQOS ILUMA ONE
E-cigarette
Philip Morris Products S.A
IQOS ILUMA ONE is a simple, affordable, pocket-sized vaping device. Packed with the same SMARTCORE INDUCTION SYSTEM™ technology as its IQOS ILUMA series counterparts, IQOS ILUMA ONE gives adult users a clean and enhanced, next-level heated tobacco experience. Its practical, all-in-one design requires no cleaning and provides up to 20 consecutive uses per charge, which makes it perfect for on-the-go situations. It comes in five colors: choose your favorite anodized aluminum device and make it your own with accessories in a variety of textures & colors.
Client / ManufacturerDesign
Philip Morris Products S.A
Neuchâtel, CHPhilip Morris International
Lausanne, CHDate of Launch
2022
Development Time
25 - 36 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Specific sub-group: Legal age smokers