IQOS ILUMA PRIME

E-cigarette

IQOS ILUMA PRIME is PMI’s new flagship device, with its most innovative design yet. Thanks to its SMARTCORE INDUCTION SYSTEM™ technology, it delivers the next generation of smoke-free tobacco alternatives, embodied in a new anodized aluminum pocket charger combined with a textile wrap. The four device colors come with a wide range of accessories, including charger wraps and holder rings in an array of CMF, all supporting personalization.