ISSEY MIYAKE SS2021 “UNPACK THE COMPACT”
Fashion video
This video is a recording of the ISSEY MIYAKE 2021 summer collection show. The focus of this collection was on saving space when traveling. The concept is to convey the beauty of Japanese compact clothing design to people all around the world. In addition to the use of stop-motion animation to express delicate details, the filmmakers focused on the dynamism of the traditional runway, the space where the clothes are displayed as attractive objects, and the relationship between the models.
iF Gold Statement
This film documents and celebrates Issey Miyake's 2021 summer show, which was staged during the Covid-19 pandemic. The key concept was to convey the minimalist beauty of Japanese compact clothing to people all over the world. The designers focused on the dynamism of the traditional runway, a space that poetically reveals colors, shapes, and variability.
Client / ManufacturerDesign
ISSEY MIYAKE Inc.
Tokyo, JPSWIMMING
Tokyo, JPDRAWING AND MANUAL
Tokyo, JPISSEY MIYAKE Inc.
Tokyo, JPDate of Launch
2020
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User