Itau Microcredit
Phygital, hassle-free journey for credit granting
Historically, individuals at the base of Brazil’s financial pyramid have had minimal access to credit products outside of government-subsidized options. Through a personalized credit policy and a unique distribution model centered on entrepreneurs supporting entrepreneurs, Itaú Microcredit has disbursed over BRL 2.5 billion to more than 200,000 small businesses. This initiative has increased Itaú’s market share from 0.2% to 13% within four years and positively impacted the lives of 1,300 families through incentives that partners receive from Itaú. Furthermore, the initiative reduced processing time from three days to just three minutes.
Client / Manufacturer
Design
Itaú Unibanco
São Paulo, BRItaú Unibanco
São Paulo, BRJoao Ricardo Alves dos Santos, Carolline Almeida Siqueira, Barbara Fontoura Moraes, Vinicius Lisboa Almendro, Maira Centuriao, Renato Francisco CostaItaú Unibanco
São Paulo, BRAlexandre Ribeiro Zanardo, Marcela Souza, Luciano Annes Carvalho, Erica Gandolfo, Clayton Caetano Santos JesusDate of Launch
2024
Development Time
Confidential
Target Regions
South America
Target Groups
Consumers / Users