itech
itech
2009

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itech

Mixed media campaign

Hiller Objektmöbel GmbH & Co. KG

itech: Display system for caption of seats within seconds: seating number, welcoming of guests etc. Box: contains printfolder and USB stick. Microsite: contains key benefits, 3D intro, film and gallery. USB stick: contains itech microsite, folder and film – equipped with an update function (if new product information is available, it is automatically loaded from the internet and installed on the stick); the stick fits accurately in the box and equates the shape of the itech logo. Folder: contains key benefits, technical features etc. Film: the intelligence of itech is communicated by combining 3D animation, motion graphics and shots with musical easiness.

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