The digital solution provider iteratec has been given a complete brand relaunch. Its new brand identity focuses on the slogan “Developing Digital Champions”, and shifts the company's positioning from a classic IT service provider to a digital business transformation partner. The new brand design integrates a wide range of identicons (graphic icons). Each one is individualized and stands for one of the brand’s employees. As the actual relaunch event took place during the COVID-19 pandemic, it was transformed from a live event into a live virtual event. The digital brand relaunch event is a perfect example of what the company now stands for.