Iti I Accessible Card Design
Credit and debit card
Achieving financial autonomy is a tough challenge for people with visual impairments. These customers face many difficulties when paying, such as distinguishing the card they want to use from the others, identifying the numbers, and recognizing the right side of the card. In addition to losing their independence, people with visual impairments become susceptible to fraud because they depend on the help of others. Aiming to reinforce the brand's concern with accessibility, a design team focused on the first inclusive cards in Brazil.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
South America
Target Groups
Consumer / User