Jade by HSBC Premier
Jade by HSBC Premier
Jade by HSBC Premier
Jade by HSBC Premier
2017

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Jade by HSBC Premier

Brand launch design

Jade is a membership program for HSBC Premier, carefully tailored to become a meaningful part of the lives of their most valuable clients. We knew that design would play a pivotal role in navigating us away from the plethora of clichés that exist within the luxury category, perpetuated by the many high-end brands trying to connect with this valuable audience. The visual identity of Jade has been crafted with elegance, exclusivity and the balance of Western and Eastern cultures in mind, and is now poised to continue its journey towards becoming as valued in the lives of its members as the precious gemstone that is its namesake.

Client / Manufacturer

HSBC

London, GB
Designer

Royalties

Paris, FR
Saatchi & Saatchi

Saatchi & Saatchi

London, GB
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User

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