Jägermeister Coolpack
Jägermeister Coolpack
2017

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Jägermeister Coolpack

Packaging design

Based on a secret recipe using 56 ingredients, the complex herbal flavors of Jägermeister taste best at ice cold -18 °C. But consumers often privately store or even drink Jägermeister at room temperature just like other liqueurs after buying it or bringing it to a party. Turning the package into the message, the special edition promotes of "best used ice cold" all by itself by combining the classic 0.25 l Jägermeister bottle with the iconic shape of typical icepacks. An innovative, literally cool design whose purpose is easily understood by consumers worldwide.

Client / Manufacturer

Mast-Jägermeister SE

Wolfenbüttel, DE
Design

Bacon Design GmbH

Frankfurt a. M., DE
Cheil Germany

Cheil Germany

Schwalbach, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User

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