Jägermeister Coolpack
Packaging design
Mast-Jägermeister SE
Based on a secret recipe using 56 ingredients, the complex herbal flavors of Jägermeister taste best at ice cold -18 °C. But consumers often privately store or even drink Jägermeister at room temperature just like other liqueurs after buying it or bringing it to a party. Turning the package into the message, the special edition promotes of "best used ice cold" all by itself by combining the classic 0.25 l Jägermeister bottle with the iconic shape of typical icepacks. An innovative, literally cool design whose purpose is easily understood by consumers worldwide.
Client / ManufacturerDesign
Mast-Jägermeister SE
Wolfenbüttel, DEBacon Design GmbH
Frankfurt a. M., DECheil Germany
Schwalbach, DEDate of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User