Japanese BBQ and Hotpot Restaurant

Restaurant

"Ema Bettei" is a Japanese BBQ and hot pot brand. The brand's revamp aims to strengthen its image and positioning, create unique features and styles, and differentiate itself from other dining brands. We redefined the brand positioning by connecting to "Ema" in the brand name, which refers to votive tablets offered at Japanese shrines, symbolizing wishes to the gods. We adopted this spirit as the design core, crafting a calm, warm, and wishful atmosphere akin to a Japanese shrine, leaving a unique impression and experience for consumers, and successfully elevating the client's brand image.

Client / Manufacturer

Jhujian Catering Group

Taichung, TW

Design

Triangler Co., Ltd.

Taipei, TWChun Yao Huang, Hsin Mei Liu