JBL Authentics
Wi-Fi speakers
A new range of JBL Wi-Fi speakers – the JBL Authentics in which Design and Sound performance are the 2 key pillars. The range is inspired by JBL's Professional division sound experience and visual aesthetics of JBL's most recognizable speakers from the 60s and 70s. Touch of modern technology like WiFi connectivity goes hand in hand with a tactile physical interface. Iconic design elements like the JBL Quadrex grille were reimagined to fulfill the expectations of modern consumers yet keep the timeless styling intact. The sculpted metal frame and cruelty-free leather elements elevate the craftsmanship and perception of high quality.
Client / Manufacturer
Design
Harman Technology (Shenzhen) Co, .Ltd
Shenzhen, CNHarman International
Shenzhen, CNRafal CzanieckiDate of Launch
2023
Development Time
up to 24 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users