JBL for Toyota Tacoma
Car Audio System
The collaboration between Harman and Calty Design Research has resulted in an innovative audio experience for adventure enthusiasts in the 2024 Toyota Tacoma – a removable JBL Bluetooth speaker. This design caters to customers who are outdoor enthusiasts, enabling them to take their beloved JBL sound with them on their adventures, whether it's a trail, campfire, or beyond. Notably, this unique design securely docks into the vehicle's instrument panel functioning as a center channel speaker, and can be effortlessly undocked to serve as a standalone Bluetooth speaker, a groundbreaking feature previously unseen in the automotive industry.
Client / Manufacturer
Design
TOYOTA MOTOR CORPORATION
Toyota City, Aichi, JPHarman International
Novi, USMatthew MarroccoCalty Design Research
Ann Arbor, USKwang Ha Kim, Benjamin JiminezDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Australia / Oceania, North America, South America, Asia
Target Groups
Consumers / Users