JDFC (Jeonnam Dragons FC) Rebranding

Football Club (Sports Team) Rebranding

JDFC(Jeonnam Dragons FC), a Korean professional football club, wanted to change the image of club by renewal its old logo. But we redefined the issue to find out why the branding that the club has is necessary. In order to break down their losing circle and change it to winning circle, we wanted to define their identity as their own winning spirit. By visualizing this, we derived a sense of unity, pride, and unity of cohesion to win the club.