Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 19542025 HighlightsiF Design RankingBrands & Creatives
STUDENT AWARD
Overview2025 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017FAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Jeep® Grand Cherokee "Lifecycle"
Jeep® Grand Cherokee "Lifecycle"
Jeep® Grand Cherokee "Lifecycle"
Jeep® Grand Cherokee "Lifecycle"
2007

Share:

Jeep® Grand Cherokee "Lifecycle"

Banner campaign

Chrysler Deutschland GmbH Unternehmen der DaimlerChrysler AG

No SUV has more traction than the original granddaddy of them all – the Jeep® Grand Cherokee. This tractive power becomes especially obvious on open terrain. Consequently e7 developed banner motives which playfully suggest that the Grand Cherokee is virtually unstoppable. In one motive the user can use the mouse as jackhammer to smash holes in a virtual road. The Grand Cherokee then drives over these gigantic holes effortlessly. In a second motive, the user can use the mouse to make a diagonal tear in the banner. The Jeep® has no problem driving up the resulting diagonal “hill”. Grand Cherokee – a real original.

Client / Manufacturer

Chrysler Deutschland GmbH Unternehmen der DaimlerChrysler AG

Berlin, DE
Design
Elephant Seven AG

Elephant Seven AG

Hamburg, DE

RELATED PROJECTS