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Jeep® Grand Cherokee "Lifecycle"
Jeep® Grand Cherokee "Lifecycle"
Jeep® Grand Cherokee "Lifecycle"
Jeep® Grand Cherokee "Lifecycle"
2007

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Jeep® Grand Cherokee "Lifecycle"

Banner campaign

Chrysler Deutschland GmbH Unternehmen der DaimlerChrysler AG

No SUV has more traction than the original granddaddy of them all – the Jeep® Grand Cherokee. This tractive power becomes especially obvious on open terrain. Consequently e7 developed banner motives which playfully suggest that the Grand Cherokee is virtually unstoppable. In one motive the user can use the mouse as jackhammer to smash holes in a virtual road. The Grand Cherokee then drives over these gigantic holes effortlessly. In a second motive, the user can use the mouse to make a diagonal tear in the banner. The Jeep® has no problem driving up the resulting diagonal “hill”. Grand Cherokee – a real original.

Client / Manufacturer

Chrysler Deutschland GmbH Unternehmen der DaimlerChrysler AG

Berlin, DE
Design
Elephant Seven AG

Elephant Seven AG

Hamburg, DE

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