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Hospitality Design
Jejesoso
Jeju Island is a region in Korea where unique customs and culture have been well preserved. The island's old villages developed organically, with houses and alleyways shaped by the landscape, climate, and locally available materials. However, newer villages have been developed without regard for this historical context. Such development has ultimately weakened the beauty of Jeju's villages and its unique traditions. Through the "Jejesoso," we sought to find meaning in creating new villages that balance an organic, natural feel with a modern atmosphere, bridging the gap between the traditional villages and the newly developed ones.
Client / ManufacturerDesign
Jejesoso
Jeju, KR
Z-Lab
Seoul, KRNoh Kyungrok, Park Junghyun, Kang Haecheon, Lee Bora, Kim Sujin, Koo Hazin, Koh NaheunDate of Launch
2023
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users