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RESTAURANT
PETER CHO
JEJU, led by renowned chef Peter Cho in Portland, Oregon, offers an authentic Korean BBQ experience focused on the art of Korean meat cuts and high-quality local ingredients. The brand’s visual identity reflects this cultural richness with artistic meat illustrations, a versatile logo, and a vibrant color palette, embodying Korea’s lively spirit. JEJU invites Portland diners to connect with Korean heritage in a warm, welcoming space—perfect for friends and families seeking an authentic, flavorful experience.
Client / ManufacturerDesign
PETER CHO
PORTLAND, OREGON, USWHY WE DESIGN
SAO PAULO, BRJULIANA NAVARRO, RAFAELA VINOTTIDate of Launch
2023
Development Time
up to 6 Month
Target Regions
North America
Target Groups
Consumers / Users