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Jersey Customizer
Jersey Customizer
Jersey Customizer
Jersey Customizer
Jersey Customizer
Jersey Customizer
Jersey Customizer
Jersey Customizer
2026

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Jersey Customizer

In-store BVB jersey personalization service

BVB Merchandising GmbH

The BVB Digital Jersey Customizer is an interactive in-store installation that transforms how fans personalize and experience their BVB jerseys. Located at the heart of the BVB Fanwelt, it connects digital innovation with emotional fan engagement through an intuitive touch interface, real-time 3D visualization, and seamless backend integration. Fans can instantly place their order, avoid long waiting times, and track their pickup status directly on their mobile device. Creating a fast, transparent, and memorable fan experience.

Client / Manufacturer

BVB Merchandising GmbH

Dortmund, DE
Design

BVB Merchandising GmbH

Dortmund, DE
Date of Launch
2025
Target Regions
Europe
Target Groups
Consumers / Users, Trade / Industry, "Football fans and visitors, families and tourists & retail and merchandising teams."

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