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Jia Hu Zhong Yuan Jiang
Jia Hu Zhong Yuan Jiang
Jia Hu Zhong Yuan Jiang
Jia Hu Zhong Yuan Jiang
2019

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Jia Hu Zhong Yuan Jiang

Liquor packaging

JIAHU DISTILLERY GROUP CO., LTD.

Jiahu is an important archaeological site in Hunan Province dated to the New Stone Age, 7500–9000 years ago. Among them the best-preserved discoveries there was an instrument – a flute made of animal bone. The packaging design for Jiahu wine is a cultural endorsement of the Jiahu archaeological site. The designers hope to use the brand of Jiahu liquor to interest people in prehistoric Chinese culture through vivid, intuitive and artistic imagery. The main design element is the bone flute.

Client / Manufacturer

JIAHU DISTILLERY GROUP CO., LTD.

Henan, CN
Design

SHEN ZHEN SHI HOU WEI CHUANG YI SHE JI Co., Ltd.

Shenzhen, CN
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry, Other target groups: tourism、Cultural communication

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