Jiang Hu
Liquor packaging
Huang jiu is a traditional Chinese liquor that was invented in China some 7,000 years ago. Product packaging had previously avoided any effort to highlight the heritage behind the spirit. This design takes the opposite track, showcasing Huang jiu as a revered Chinese tradition. The design incorporates a “Ling pai,” a metal plate that was used to authorize troop movement in ancient China and is here a reference to the life of a traditional swordsman.
Client / Manufacturer
Design
Shenzhen Reform Brand Consulting and Design Co., Ltd.
Shenzhen, CNShenzhen Reform Brand Consulting and Design Co., Ltd.
Shenzhen, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User