JIANGMENJINGDIAN
Chinese Baijiu
The name of the "JIANGMENJINGDIAN" shows that it is a classic of Moutai Group. The distillery is located in the Chishui River- it is a precious water source for brewing Chinese Baijiu, with unique resources and unique brewing environment. It is famous for producing good Chinese Baijiu at home and abroad, which gives inspiration to the designers for the design. We extract the landscape artistic conception of the Chishui River, as well as the "Guojiu gate" shape which represent Moutai Group, The packaging design expresses through a three-dimensional stereoscopic method.
Client / ManufacturerDesign
Kweichow Moutai Group Co., LTD
Guizhou, CNShenzhen Qizhi Cultural Innovation Co., LTD
Shenzhen, CNDate of Launch
2022
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users